Working in close connection with a web developer we created the G7th site to help promote the business and its capo products. Fundamentally geared towards both distributor and end user we chose a magazine style page layout with an emphasis on quality. In order to achieve this we outsourced the service of a professional photographer and arranged a one day shoot. This helped to build the basis for our website and print work and has given G7th a strong brand identity.
Having won the 'players choice' award G7th wanted to express there thanks to the voters with a full page ad in Acoustic guitar magazine. The photo shoot we had put together for the design of the website included a 'champagne' concept that seemed to work perfectly.
Having been asked to create a logo for G7th Capo I was then approached to take a look at the packaging design. Working closely with the product designer I put together the artwork and prepared the files to print onto a hi-gloss card (with a special pantone silver). We also used mirri board behind the capo to give it depth and maximum appeal at the point of sale.
Asked to create a visual for the NAMM exhibition show i was able to use a supplied file and add in the graphical content. The design was approved and produced at the show in California. This was before the re-design of the IBCT logo (see below).
Both IBC Trading & G7th shared space at the Frankfurt Music exhibition and asked me to produce the panel layout designs and supply the files to be digitally printed.
IBC Trading Ltd requested i had a go at re-designing their logo to give it a contemporary feel that would have more impact at trade fairs and on their advertising. The ad to the right was printed in the trade show magazine.
I was asked by Jackie to create the artwork for the CD 'Jackie Leven Said', a collaboration with fellow Fifer and author Ian Rankin. He wanted it to reflect the design of Ian's books and already had an image he wanted to use for the cover. I created the majority of the artwork from old photographs found in a junk shop. The record was a live recording from a gig in Edinburgh and released on cooking vinyl records.